New Natraj Industries is a Leading Juvenile products company headquartered in Mumbai ,India We are mainly engaged in the design, manufacture, marketing and sale of baby strollers, cradles , walkers ,cribs, children car seats and other durable infant products.
Over the years, we have established a strong leading position in the Indian infant products industry by establishing our well-known brands NATRAJ and INFANTO in the Indian markets. We have an extensive and effective distribution network, a stable and well-developed manufacturing and supply chain management system, and a professional and ambitious management team with visions and passion.
In addition, as one of the earliest established durable juvenile products companies in India, we have first-mover advantages in the Indian market, which creates huge entry barriers to new entrances.
Our business is managed by an experienced team of professionals. Our manufacturing unit in Vasai near Mumbai is backed by an efficient production control and supply chain management system .We have an in house fabrication , assembly , painting & sewing facility and have set up stringent procurement standards in production and quality control . Other process are carefully & selectively outsourced to reliable third parties.
Name - NATRAJ
Commencement Year -1975
Target Customers Middle
Description -The NATRAJ brand was launched in 1975 with the introduction of the baby buggy and the baby piano in India. NATRAJ is now a Reputed Brand of Juvenile product in India and is most trusted by Parents.
Name - INFANTO
Commencement Year - 2013
Target: Upper middle to High end
Description - INFANTO offers a range of products similar to NATRAJ and are geared towards the growing upper market segment.
Our products are sold at over 400 retail outlets through our distribution network which covers Distributors, Department stores and supermarkets, childcare specialty stores and online Shopping Portals .
In the overseas markets, we aim to establish strategic partnerships with local distributors or owners of world famous brands, and sell the products under both our own brands and third-party brands.
CBME EXHABITION 2015-16